Check for Understanding

Understanding the Need for Change

According to Harvard Business Review, nearly one-third of employees surveyed did not understand the reasons for change. Making sure that the people you lead understand the reasons for change and transitions can help reduce resistance and increase commitment. Use the Change Communications Flow chart below to ask yourself these questions that will increase understanding of change.

The Change Communications Pathway

Basic Awareness

  • Have we explained what we're trying to do?
  • Have we done the basics?

Do they get it?

  • Do we know if they understand?
  • Is our message consistent with their experience?
  • Have we given them a change to ask questions?
  • Have we checked if the message got through?

Do they believe?

  • Have we excited them about it?
  • Have we addressed the question "What's in it for me"?
  • Is this a cause worth signing up for?

Can they actually do it?

  • Are they educated about the change?
  • Are they clear what they would practically need to do on Monday morning?
  • Are we listening to their objections?

Is it business as usual?

  • Does it feel like the right thing?
  • Are we maintaining momentum?
  • Is there something to celebrate?